DIRECT CAMPAIGN
FOR FIXED-PRICE
ELECTRICITY AND
GAS TARIFFS
Background:
A direct marketing campaign promoted tariffs with a two-year price guarantee. The humorous execution played on the German expression about not letting someone “tie a bear on your back” — meaning not to be taken for a ride.
Execution:
Video campaign, character design, direct mailings, media planning, digital and cinema campaign, and transit advertising.
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