INTEGRATED
POS
COMMUNICATIONS
Background:
For Halloween, themed POS placements were developed for the HARIBO range, inviting shoppers to enjoy both treats and thrills. Highlights included a motorised “flying” Goldbear, LEDs integrated into the displays and a photo wall to generate additional social media reach.
Execution:
Themed placements, photo wall with social media integration, carousel and elliptical dump bins.
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